“自分たちに向けたカメラは人類の最大の発明ですが、向きを変えて他の人に向けると、結果はほぼ同じくらい興味深いものになります.”

“The camera aimed at ourselves is the greatest invention of humankind, but turn it around and point it at others and the result is sort of almost as interesting.”

- Ryōichi Chikafuji (1948-2015)

The reverse selfie is a new era in photography.

For almost 20 years, the selfie has become the defining image type of our time, born of the capabilities of the smart phone, and an appropriate representation of the role of ego in today’s society.

A revolutionary concept, the reverse selfie prefers to turn its attention outward to capture others.